"People buy from people."

This sales axiom is as true as it ever was, but how people sell to people is an ever-changing process. Modern selling and integrated marketing techniques do not replace existing sales skills, but enhances them with new, advanced applications that increase business development and enable practitioners to stay ahead of the competition.

While the commercial real estate industry has managed to modernize, globalize, reorganize and computerize, it still does not fully leverage the resources, systems and processes available to find and keep clients. The Lipsey Company has developed the finest sales, leasing and marketing program, which enables participants to compete in today's marketplace! This is the first course ever designed to combine advanced selling, leasing and marketing skills with the use of state-of-the-art technology. The program will focus on how to become more effective in identifying prospects, more efficient through contact management automation, and how to improve and sales, leasing and marketing skills.

This course discusses all the skills and systems necessary to meet client needs and increase business development; integrating marketing and sales; improved client relations; new technologies; and ways to enhance the most important tool of all - the relationship with the client.

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